The humble discount code has evolved far beyond a simple markdown on price. In today’s competitive e-commerce landscape, discounts serve as sophisticated tools for customer acquisition, loyalty building, and even inventory management. Yet surprisingly, many Shopify store owners still measure discount success by looking solely at immediate sales bumps. This single-dimensional view misses the rich tapestry of insights discounts can reveal about your business.
Consider this: that 15% off coupon you blasted to your email list generated $5,000 in sales last weekend. Success, right? Maybe. But what if those customers never return? What if your margins eroded below profitability? What if your full-price purchases plummet next month because customers are now trained to wait for the next sale?
Strategic discount measurement transforms these promotional tools from occasional revenue boosters into powerful instruments that drive sustainable business growth. And the good news? Your Shopify store is already capturing much of this data—you just need to know where to look and what to measure.
Full Article: https://theshopstrategy.com/store-growth-optimization/promotions-discount-strategies/setting-discount-goals-defining-success-metrics-beyond-revenue/
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